Eurobike 2025 Frankfurt: Declining visitor numbers despite innovations
- Silvia Josten
- Jul 2
- 12 min read
Trade fair loses traction - industry giants stay away
Eurobike 2025 in Frankfurt am Main suffered a significant drop in trade visitor numbers from June 25 to 29. With 31,270 trade visitors, the world's leading bicycle trade fair was around 11% below the previous year's figure of 35,080 visitors. The festival audience also shrank from 33,090 to 30,420 visitors—a decline that reflects the ongoing crisis in the bicycle industry.
Flood of cancellations from established exhibitors weighs on trade fair image
Particularly problematic was the absence of several industry giants who decided not to participate in the 33rd Eurobike this year, including Egret, Streetbooster, MyEsel, Urwahn, and Steereon, all popular exhibitors of recent years. Sushi Bikes skipped the trade visitor and press days entirely. According to Show Daily, the ZEG Group (a consortium of European bicycle manufacturers) was also completely absent—its traditional presence was completely eliminated. This development significantly weakens the trade fair's profile as a central industry platform. The trend toward separate association and order fairs is causing German trade professionals to increasingly turn away from Eurobike.
Market recovery still fails to materialise
The quarterly figures for 2025 presented by the German Bicycle Industry Association (ZIV) show a slight upward trend, but cannot disguise the industry's fundamental structural problems. The hoped-for market recovery after the crisis years is still a long way off, which is having a direct impact on trade fair participation. However, the figures demonstrate the trend toward e-mobility:
In 2024, around 2.1 million e-bikes were sold in Germany and only around 1.8 million bicycles without batteries.
International exhibitors increasingly dominate
With a share of 53.7% of international visitors (2024: 49.2%), the increasing internationalization of the trade fair is evident. The disproportionately high proportion of Asian exhibitors, in particular, reflects the shift in industry focus. This development could reduce the trade fair's relevance for the German market in the long term.
Weekend sales permit: A desperate attempt to revive?
For the first time, exhibitors were allowed to sell directly at the fair during the festival weekend – a measure that can be interpreted as a reaction to the slumping visitor numbers. Whether this commercial opening will harm the trade fair's professional character remains to be seen. According to the organizers, 45,000 test drives took place. The program included product tests, travel lectures, and sports and show events. A special program was aimed at families with children.
A new feature was the inclusion of Friday afternoon: one day before the actual festival weekend, visitors were given access to the trade fair and events such as the Trend Lounge, the Bike Film Tour awards ceremony and an evening event.
While Saturday saw strong visitor demand, Eurobike shared the crowd on Sunday with the Ironman European Championship, which was taking place at the same time. This scheduling conflict influenced visitor distribution over the weekend.
Ecomobility sector fights for attention
Hall 8 was largely dedicated to ecomobility, with an expanded exhibition area for innovative electric vehicles. However, there was hardly any booth staff available to provide information about the vehicles. Why the gaps were filled with a recycled wooden cargo bike without an electric drive remains unanswered.
The ecomobility sector with light electric vehicles will have its own trade fair format, "Mobifuture," starting in 2026. However, this spin-off could also be interpreted as an admission that the integration into the traditional bicycle trade fair has not worked optimally.
Winner of the Eurobike Award 20205:
Numerous winners were delighted to receive the coveted Eurobike Awards in the categories of Bikes, e-Bikes, LEV, Small Electric Vehicles, Components, Accessories, Clothing, Digital Solutions, Mobility Solutions/Infrastructure, and Adventure Equipment. From the hundreds of submissions and 37 award winners, the distinguished international jury selected nine Gold Awards in an intensive process . The criteria evaluated included degree of innovation, function, design, workmanship, usability, and sustainability.
The EUROBIKE Award in “Gold” was awarded to:
Puky "Next" (Bicycles category): Thanks to the ability to switch between 12" and 14" wheels, this balance bike is adaptable for children ages two to five. The patented stem design ensures child-friendly ergonomics. For the jury, this "grow-with-the-child" design is the outstanding feature of the bike, guaranteeing a long product life: economically sensible and ecologically sustainable.
Ampler “Nova” (E-Bikes category): According to the manufacturer, the Ampler "Nova" from Estonia is the world's first e-bike that can be charged via USB-C. A (powerful) charger for everything—laptop, smartphone, and e-bike—is now within reach.
Eovolt “Afternoon Pro” (E-Bike category): The "Afternoon Pro" folding e-bike from French manufacturer Eovolt impressed the jury on three levels: First, the design is quite obvious, with its clean, organic shapes, which, according to the jury, integrates the functions and the e-drive very harmoniously and discreetly. Second, they praised the folding mechanisms, which are intuitive and easy to use. Third, the ride characteristics: With the automatic transmission, Gates carbon belt, and wide tires, they were able to ride it very comfortably.
Fizik "One-to-one" (Components category): The jury praised the "One-to-one" saddle concept from Italian ergonomics specialist Fizik for its push toward mass production of individually tailored products. The saddles are 3D printed based on a personalized print profile, which is designed to determine the ideal saddle shape for each individual in a comprehensive and dynamic process.
Hepha "ErgoAdjust" (Components category): With the "ErgoAdjust," e-bike manufacturer Hepha presents a system that connects the digital and physical worlds, earning recognition from the award jury. The Hepha app provides suggestions for ergonomic adjustments based on the recorded rider data, which, thanks to the scales, are easily transferable to the bike even for laypeople.
Polisport "HRP Luggage Carrier" (Accessories category): The "HRP Luggage Carrier" is lightweight, injection-molded from composite material in Europe, and described by the manufacturer as corrosion-resistant, vibration-damping, and durable. The combination of low weight (less than one kilogram) and high payload (27 kilograms according to ISO 11243, up to 50 kilograms according to the manufacturer) is impressive.
Supernova “Redstream” (Accessories category): This small but very bright and StVZO-compliant light is installed in a stylish aluminum housing that has a classy appearance.
Leatt "5.0 Gravity Helmet" (Clothing and Accessories category): The "5.0 Gravity" full-face helmet from Leatt impresses with its low weight – despite its visually impressive first impression. In addition to the impeccable workmanship, the jury also highlighted the adjustability thanks to the BOA Fit System and the excellent fit thanks to the adjustable cheek pads.
"vit:bikes Academy" (Digital Solutions category): The "vit:Bikes Academy" presents itself to the jury as, according to its own statements, the "only alternative to traditional training" to become a bicycle mechatronics technician. The course, which focuses on e-bikes, is certified and funded by the Federal Employment Agency, making it suitable for part-time students or as a lateral entry into the industry.
Vaude secured the coveted Green Award at Eurobike 2025 with its "TrailControl 20+ Zero" backpack . According to the manufacturer, this is a showcase project that demonstrates how materials with a zero carbon footprint contribute to climate neutrality.
The Start-Up Award went to the "Modular Bicycle/Cargo Bike" project from the Belgian company Urbanisto for its pioneering modular design. It can be converted from an e-bike to an e-cargo bike and back again in just a few simple steps, without the need for tools.
New products at Eurobike 2025 in Frankfurt:
Numerous innovations and improvements to proven models were presented at the bicycle trade fair, so we were able to take a look at a few new developments, which we report on here.
In Frankfurt, VanMoof proudly presented the completely redesigned S6 e-bike and the S6 Open variant—the first new model since its acquisition by McLaren Applied/Lavoie. The design has been revised, the frame is now even cleaner, and new, vibrant colors are a joy. A new 3-speed AutoShift hub gear (fully mechanical, "extremely reliable" according to Verge) replaces the previous e-shifter system. We're looking forward to the next test ride. Price per model: approximately €3,298, delivery starts in August.
Ateliers HeritageBike presents the Heroes GT45 – their first speed bike, featuring the innovative Cixi PERS system for chainless, electronic pedal assistance. Maximum speed: 45 km/h. PERS (Pedal Electronic Regenerative System) – electronic, chainless pedal drive, without manual gears. Regenerative braking system recharges during deceleration. The design is unique. The striking wooden details immediately catch the eye. The vehicle will be manufactured in France in limited series production. Price: Approx. €11,990; Pre-orders are open, delivery from October 2025.
Also coming from Cixi in France is a completely new vehicle:the Vigoz – a road-legal, trike-like vehicle with PERS technology that can reach speeds of up to 120 km/h and is therefore even suitable for use on the highway. The driver pedals, regeneratively charges, and dynamically controls driving and braking performance. The 22 kWh battery achieves a range of up to 160 km. It is a compact lightweight vehicle (approximately 550 kg) with a roof and a weatherproof passenger compartment. It is still a prototype, but the Vigoz is expected to hit the streets in just a few years.
Lemmo has unveiled its first compact carbon folding e-bike, the Zero , developed in collaboration with NIO and designed for urban, mobility-oriented living. The bike promotes seamless multimodal travel (car, train, and flight) and fits perfectly into the everyday lives of people who want to be both active and flexible. It features a foldable carbon frame (T700/T800), a 3-part folding mechanism, and minimal packing space—40% smaller than typical 20" models. It weighs 10.5 kg, plus 2 kg for the Smartpac. The 159 Wh battery is removable. Drivetrain: Dual-mode front hub motor (200–400 W peak power, 30 Nm torque), combined with a Shimano 5-speed derailleur.
Introductory price: €1,790 (instead of the regular €2,390). Delivery begins in October.
Konrad Bikes: This East Westphalian startup has proven successful with several customized e-bike models directly from Höxter – primarily from the Urban Active series, which boasts lightness, puristic design, and sporty handling. Sustainability is evident throughout: manufactured by local suppliers with a focus on CO₂ reduction and short supply chains. A total weight of usually less than 17 kg, with great riding pleasure and minimal energy consumption. You can customize your dream bike on the manufacturer's website or choose from pre-built models in their own shop. Prices start at €4,430.
Waldbike, based in Calw in the Black Forest, presented its strong lineup of family-friendly e-bikes – especially the Sorbus , Tilia , and the Quercus carbon fully – all trailer-approved and regionally produced. Sorbus – a stylish aluminum city/trekking e-bike with a Brose Drive S-Mag motor (90 Nm) and a 630 Wh battery. Featuring wide Schwalbe Johnny Watts tires, integrated lights, trailer compatibility, and a luggage rack for up to 27 kg, it's perfect for everyday use and excursions. Tilia – a versatile trekking e-bike with an aluminum frame, trailer approval, and a solid equipment package, ideal for families and commuting. Optimal adaptation to the rider is also very important to the manufacturer. Perfect ergonomics ensure a comfortable ride.
Lovens , part of the Optima Cycles Group, showcased its flagship cargo bike – the stylish and technically innovative Explorer e-cargo bike, which combines comfort, safety, and style. It is powered by a Bosch Cargo Line mid-engine with up to 85 Nm of torque (S85), 75 Nm (S75), or 50 Nm (S50). Hydraulic disc brakes with optional Bosch ABS ensure greater control and safety. A distinctive feature is the LED light strip that frames the robust EPP box. Optimal theft protection thanks to GPS tracking. The Explorer combines premium technology, urban maneuverability, and robust equipment options – a style-conscious alternative on the market. Prices start at approximately €4,545, depending on the model.
Honda : With the Fastport eQuad electric cargo bike, the automaker is responding to the delivery boom. The company also aims to help reduce traffic. Two versions, various body styles, swappable batteries, and connectivity are available, as well as a low-maintenance drive-by-wire system. The all-electric four-wheel delivery vehicle, designed for use on bike paths, is intended to enable delivery companies to organize their logistics operations in urban areas quickly, efficiently, and reliably, according to the Japanese company's promise. The model features energy-saving technologies such as a regenerative braking system and automatic parking brakes for increased safety. A UV-coated canopy with optional ceramic tint, interior ventilation, and a full-size windshield are designed to increase rider comfort. The Fastport eQuad is manufactured at the Honda Performance Manufacturing Center (PMC) in Ohio, a specialized facility for small-volume production. Official production is scheduled to begin next year.
At the mobility trade fair, GECO presented part of its e-mobility portfolio of light electric vehicles, ideal for use in the B2B sector, such as the Flexi Food Truck – a compact, electric-based solution for mobile catering in urban areas. Ideal for caterers, market operators, street food providers, municipalities, and start-ups looking for an environmentally friendly, quiet, and space-saving vehicle for mobile catering. It is powered by a 3 kW brushless electric motor (max. 6 kW peak) with a 72 V/70 Ah LiFePO₄ battery – range approximately 75 km, charging time approximately 6–8 hours. Hydraulic disc brakes, front and rear discs, LED lighting, USB and Bluetooth connections, sturdy suspension, and a rearview camera are available. A payload of up to 500 kg with a total weight of approximately 280 kg is possible. Maximum speed: 45 km/h. The AM driver's license is sufficient and therefore suitable for young people as young as 15. RRP: approximately €9,990
Van Raam unveiled the Thuja , a three-wheel e-bike specifically for active adults 55+, which won the EuroBike Award 2025 at the trade fair. Its distinctive features include two front wheels, a low step-through height (36 cm), and an upright seating position – designed for stability and confidence. It features a lockable cargo area between the front wheels – ideal for shopping or a helmet. The Thuja is aimed at active seniors who want to maintain their independence despite minor mobility restrictions. The Thuja will be available from July 2025 through van Raam dealers and the factory in Varsseveld (NL).
At this year's Eurobike, Voltgoo showcased its CARGO model , a compact and versatile design for urban logistics solutions at a price well under €10,000, including a box body for commercial applications. It features a robust, hand-welded steel frame with solid aluminum rims, a rigid rear axle, and motorcycle components such as a motocross suspension fork and hydraulic twin-piston brakes. The loading options are diverse and customizable. Ideal for commercial use, courier services, and municipal logistics —robust, modular, and cost-effective. Versions available for recycling, flatbed, coffee rickshaw, and much more.
Coopop presented its latest models with the stylish "Rugged" look – including the full-suspension Rugged GS (formerly known as "Fuki") and the powerful Bobber & Scrambler (45 km/h), which are now available for reservation. The Rugged GS: With 1,200 W (peak), a removable battery, a range of approximately 60 km, and full suspension – a maneuverable e-scooter for city and off-road use. Price: approximately €2,490.
Bobber & Scrambler: Heavy motorcycle style with 8 kW peak power, up to 45 km/h, approximately 120 km range – combining retro looks with modern e-power, priced at approximately €4,490. Coopop is aimed at design-savvy urban riders who want to stand out from the crowd. With distinctive retro styling, good features, and strong performance, they offer a direct alternative to classic mopeds – legal, electric, and eye-catching.
A clear trend toward recumbent bikes was also evident. The high-quality models from Hase are particularly noteworthy here. Whether tricycles, tandems, therapy bikes, or cargo bikes, Hase Bikes from Waltrop showcased its latest e-recumbent tricycles at one of the largest stands – in particular the revolutionary Kettwiesel ONE and the sporty ONE Plus version with the Bosch Performance Line CX motor. Ideal for people of all ages – including those with longer leg reach or mobility restrictions (e.g., those undergoing therapy, commuters, or touring cyclists). Hase Bikes offers comprehensive ergonomics, comfort, and riding stability on three wheels.
Accessories are also increasingly geared to the needs of e-mobility users.
RANKO (Draht Mayr) presented its modular vertical parking systems for the first time at the trade fair – including smart systems such as OnStreet , OnWall , and OnFence , which are specifically designed for space-saving e-bike parking. E-bikes are suspended vertically in a type of lift – extremely easy thanks to a gas spring, and ideal even for heavy e-bikes weighing up to 35 kg. Up to 20 bicycles can be accommodated in a single parking space – perfect for garages, businesses, or public facilities. Optionally integrated charging stations, access controls (RFID/app), and security enclosures round out the system.
KYBURZ is expanding its DXP model with a solar-assisted version. The three-wheeled electric vehicle, already used in Swiss postal logistics, features a wider track width to accommodate solar modules. The wide track width is designed to ensure stability during transport of the solar module while allowing maneuverability. The maximum speed is 45 km/h, the gradient is up to 30%, the average consumption is 7.9 kWh/100 km, and the range – depending on the hours of sunshine – is 30 to 100 km.
Conclusion: Eurobike under pressure
Eurobike 2025 clearly revealed the ongoing challenges facing the bicycle industry. Declining visitor numbers, a lack of major industry players, and the need for structural changes demonstrate that the once world-leading trade fair must reinvent itself and become more attractive to maintain its relevance. The 1,500 international exhibitors on 130,000 square meters could not fully compensate for the qualitative losses. There were numerous innovative new launches, but the absence of global players was clearly noticeable.
The 34th Eurobike will take place from Wednesday, June 24 to Sunday, June 28, 2026 at the exhibition center in Frankfurt am Main as a parallel event with its own test areas, programs and exhibitors from the two areas:
Eurobike remains the central platform for sports bikes, gravel, MTB and performance e-bikes , with a new emphasis on speed, technology and community.
For the first time, Mobifuture will be offered as a separate exhibition area for urban e-mobility – including e-scooters, cargo bikes, micro-cars, sharing concepts and infrastructure.
Whether this new concept is sensible and forward-looking remains to be seen – next year.
Mobifuture, 24. bis 28. Juni 2026
